Whether it's buying a car
or an auto accessory, getting new tyres,
organising a service, buying a car mag, reading the auto section of the
paper or going to a car show, it's like we Divas are suddenly
transported to "Planet Bloke"...
Ok, boys... enough's enough!
The
fact is that the Diva is incredibly powerful in automotive now buying
more cars than men do and having a say in 85% of the purchases made! A
car is the second biggest purchase in a girl's life time- it's a huge
decision and a massive spend and you know what? We have a better time
buying a pair of shoes! It's just not good enough. So we may not know
what's under the bonnet or how to change a tyre (or want to for that
matter) but we do buy cars and love Ôem in our own way and for
our own
reasons!
Our trailblazing, pioneering
kick-butt director Juliet Potter
has been instrumental in many of the changes beneficial to the girls
that you are now seeing in auto today. (It wasn't easy ø but
someone
had to do it!) Juliet has met with many, many auto players over the
years, including car companies and dealerships ( phew !) and
has even directly inspired other women to follow her lead to initiate
change and make a difference in automotive for the chicks!
Now don't get us
wrong, here at SHEdrives ª Headquarters, we love boys.
Take Tom Williams, Brad Pitt and George Clooney and for example (pause
here). We just want automotive to be a better experience for the Diva
and you know what they say - if you want something done, you just have
to do it yourself!
Our purpose is to give
you representation and a voice to highlight the diva's needs and wants
and to make the industry takes notice and makes some much needed change
to give the ladies a little fun too...
So make sure you tell your
friends and become a SHEdrives ª Member - the more Divas that sign
up = GIRL
POWER!
"SHEdrives is here to make much needed changes in automotive for the
Diva!"
Juliet
Potter |
