"Are
You Utilizing All the Features of Google Adsense?"
by Merle .
Many website owners know that Google's Adsense
program is a great way to show targeted ads on your site and make money
at the same time.
Google offers many features that you may not know
about. Let's take a look at a few of them.
Colors: With built in color palettes, you can use
Google's or create up to 100 of your own. You can pick up to four
palettes that randomly rotate on your site.
Channels: If you use Adsense on multiple sites,
it's nice to know which page and domains are generating the most click
thrus. Channels offer detailed reporting so you can assign separate
channels to each of your domains, track different ad formats to see
which sites/ads are pulling better.
You can use up to 50 channels and you can
deactivate them at will. If you use descriptive names in your titles,
you can easily recognize what you were tracking when you check your
stats later on. You will have to generate specific code to paste onto
your pages.
Ad Formats: Google offers many different ad
formats in various sizes, from buttons to banners. To view all of the
available sizes, see http://google.com/adsense/adformats You'll want to
experiment with different formats to see which ones generate the best
click through rates for you.
Image Ads: Don't forget about image ads, which are
offered in four major formats:
Leaderboard 728X90 Banner 468X60 Med Rectangle
300X250 Skyscraper 120X600
You can opt to show a combination of image and
text ads, but not image ads alone. You can also choose to display image
ads only on some pages of your site and not all of them. Again, you'll
want to test to see if graphic ads outperform standard text ads.
Public Service Ads: If Google doesn't have
targeted ads to display on your site, they'll show PSA's (Public
Service Ads). To avoid this you can set up your own "alternate ads" to
appear in their place. By showing your own ads you can still generate
an income instead of donating the space to charity.
Reports: Google offers many different reports you
can download in CSV format in which you can then import into any
spreadsheet program for further analysis.
For more information see Google's new updated FAQ
page at https://www.google.com/support/adsense
As you can see, Google offers a variety of
features for AdSense users to make their service work best for your
website. Isn't it time you took a closer look?
"Must Have Marketing Resources" by Merle is
loaded with VALUABLE online resources you need to know about, when it
comes to running your web business. Get your copy now at ...
http://mcebook.mcpromotions.com
Merle . may be contacted at http://www.EzineAdAuction.com
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