| by Marnie Pehrson
Anyone who seeks to promote him or herself online
is familiar with Google, the search engine with the runaway stock
prices. I'm always on the lookout for new and innovative revenue
streams so when I ran into these two that involve Google, I couldn't
resist passing them along. The first way I'll share with you shows you
how to get Google to pay you more for the ads you run for them. The
second will tell you how to use Google's new algorithms to bring more
traffic to your Web site so that you can sell more products/services
once people arrive.
Increasing Responses from Google AdSense
I learned something phenomenal last week about how
to dramatically increase revenues from running Google Adsense on my
content-rich web sites. I was running them at the top of the site like
banner ads or along the right in an offset advertisement box. A
colleague suggested that I should be earning significantly more from my
Google Adsense campaigns and gave me a few pointers.
First, he said to embed them into the content of the pages. Don't put
them at the top like a banner ad. Make them look like viable content on
the page.
Second, he advised that I make them blend in with the page. Don't set
them off in another color. Make them have the same background color of
the portion of the page on which they are located. For example, if an
article on your site has a white background, choose a completely white
background for the ad. Don't put a box around it, just let it reside
alongside the text of the article
He also suggested that certain spots on the page draw the viewer's eyes
better than others. So I went to Google's "Ad Settings" page and
noticed that they had a link for Adsense Optimization Tips which give
you ideas for increasing response rates. On this page they showed a
heat map of where most people's eyes travel when looking at a Web site.
I repositioned my ads to these locations.
Instantly, upon making these changes, my click through rates were 4.6
times what they were! As a result, I quadrupled my Google ad revenues
overnight! Give it a try and let me know how it works for you.
Getting Google to Love Your Web Site
Everyone knows that Google is the "Mother" of
traffic and lately they're getting picky and dropping listings and
rankings for thousands of web sites per day. Top ranked sites are
watching their rankings -- and traffic -- plummet literally overnight.
After filing their recent US Patent Application
20050071741 on March 31, 2005, Google is now telling you the exact
scorecard they use to rank your web sites. Bottom line. Google is
cracking down -- Big Time! If your goal is to get more traffic and
dominate the search engines, Google is telling you "how" to do it.
Let me explain... Did you know that Google now
checks the year your domain name was first registered? It's a known
fact that search engine spammers rarely own web sites that are 6 years
old. 6 months? Probably.
And that is just ONE "X" on your scorecard if this
applies to you. But, this is only a "general" guideline that Google
follows. Google now places huge emphasis on links. They want to see a
slow, gradual number of incoming links to your websites. And not just
ANY links either. These links need to be a variety of anchor text
links. If all your anchor links are the same -- look out -- your site
rankings could drop or your site complete removed from their directory
in a heartbeat.
Also, Google is telling us that they look for
relevant, quality content on your websites (no surprise) and that Page
Rank is once again a good indicator of a web site's "authority" (and
relevancy). Odds are, your web sites are not "authority" web sites that
started back in 2000. Most people today probably have very few incoming
links to their websites -- and hardly any anchor text links at all.
What should you do? How would you like to
"piggyback" off high search engine ranking, high page rank web sites
that are loaded with thousands of keyword-rich, optimized pages? ...
and these same sites are willing to give you hundreds of incoming links
(often anchor text) to your web sites within 7 days at NO cost!
So that easily solves your link problem, right?
Wait, it gets better... these same "authority" web sites have been
around for 5 years or more and want to advertise YOUR business, product
and web site to the thousands of visitors that they attract every day.
That's right, it's like getting them to run your Google or Overture ads
on their site, but you don't pay a penny for it.
And best of all, I'm not talking about using link
farms or link generator software. This is all totally legitimate,
Google-approved, above-board stuff -- no short-lived tactics or
trickery here. How do I know this? Because I own one of these
powerhouse "authority" sites that give people this kind of exposure. I
started www.IdeaMarketers.com
back in 1999, and through this high-content site we give 1,000's of
people, just like you, valuable links to their web sites - links that
help them build link popularity and in the end build revenue streams of
their own. I've been watching it work on www.IdeaMarketers.com for
1,000's of individuals (including myself) for years.
Plus, I've been studying and watching the
marketplace and doing everything within my power to make sure we give
you the best possible anchor links back to your sites. This is why
we've added the ability for writers to add a "primary keyword phrase"
to all their articles at IdeaMarketers so they have high-powered anchor
text linking to their articles and from their articles to their web
sites.
Most people who write articles for promotional
purposes are already aware of the power of link popularity from the big
article repositories, but did you know that there are literally 100's
of other sites that will accept your articles? Can you imagine how long
it would take you to submit your article to all those sites? Things
just got easier though. My long-time associate, Jason Potash, has
created one of the simplest tools I've ever seen for submitting your
articles to literally hundreds of sites that accept articles. I've
obtained a copy of the software. It's sitting right here on my
computer. I used it to submit articles, and frankly, I was astonished
at how simple it was.
And even though most people would say it's not
such a smart move to send all my wonderful writers off to submit their
articles to my "competitors," I feel I'd be doing our writers a major
disservice not to tell them about this software. Plus, my motto is that
there's plenty of room out there for all of us - right? To learn more
about this powerful new software, go to http://www.ideamarketers.com/announcer.cfm
I hope these two ideas prove to be as valuable to
you as they have been to me.
Marnie Pehrson, is the creator of writer-publisher
matching service, www.IdeaMarketers.com
, which hosts over 22,000+ articles and growing. For more tools and
tips to help you succeed in building reliable income streams for your
business, check out Marnie Pehrson's ebook "Bullet
Proof Your Business with Multiple Income Streams" and other
powerful resources available to members of www.BelieversAtWork.com
Marnie Pehrson is an author, creator of www.IdeaMarketers.com, www.LocateACoach.com, www.SheLovesGod.com, www.BelieversAtWork.com and
more. She is the author of inspirational books like Lord, Are You Sure?
and historical fiction such
as The Patriot Wore Petticoats.
She also helps people earn
money from home. For more information on her projects, visit http://www.pwgroup.com.
Marnie Pehrson may be contacted at http://www.MarniePehrson.com
or marnie@pwgroup.com
|