Google
and New Sites
by Les Romhanyi
OK – so you got an idea for a new business venture
that would be perfect for an online web business. You have researched
it, came up with a great design and the perfect domain name is
available. Next you go out and hire a firm to apply some search engine
optimization so your site will place highly in the search engines.
Again, being a thorough person you do some research on the search
engines themselves and discover that Google is used by about 85% of
people who do searches on the Internet. You definitely want to be in
that search engine! During your research you discover that Google
automatically applies a penalty to new websites, what do you do?
The first thing you should do is don’t worry about
it. Although Google does apply this penalty to new websites, you should
just keep moving forward with your plan and let Google come along when
Google is good and ready to decide to include themselves in your plans.
What you should be more concerned about is optimizing your site so that
it ranks well in the other search engines.
You see there are certain things you can do to
your site that will work better in MSN and others for better placement
in Yahoo. Any decent search engine optimization firm will already know
these techniques and can easily guide you down the right path.
Way too much emphasis is placed on the importance
of Google placement. While it is true that they are the number one
search engine for finding sites and information but, how long can this
trend last? Historically, people tend to try and bring down the mega
successful. I am not sure if it is a jealousy thing but it has been
going on for a very long time.
Think about it, the most recent evidence of this
tendency is actually still going on today. Microsoft is a mega
successful business that people have been trying to bring down for a
very long time now. Not only have competitive businesses been trying to
bring it down but so have governments. Why do you suppose that is?
In the beginning everybody loved Microsoft as
their software products made our businesses more efficient, our
Internet communications faster and our personal computing more
entertaining. If these things are true in any way, why should we be
trying to bring down a company that has for all intents and purposes,
made our lives easier? In my opinion it is because of their success.
That level of success separates us from the potential inscrutable power
they wield.
Google is quickly falling into that category as
well. Google now sits in a very powerful position whereas they can
directly affect businesses simply by including or excluding them in
their databases. If it were just businesses that Google could affect,
well, that would be one thing but it is also informational sites and
more that Google affects. When Google applies their algorithms to
filter out certain criteria wouldn’t that filtering be considered to be
a form of censorship? If the American government tried to apply that
level of censorship the American populace would undoubtedly mount a
protest quite quickly.
It is only a matter of time before businesses and
people start to tire of Google’s successes and start questioning their
policies on censorship among other things. So don’t worry when Google
sticks your new site into their sandbox because when they do this, all
they are really doing is further alienating the medium they developed
their system to serve. Besides, you have optimized your site for better
placement in MSN and Yahoo while you wait for Google to get over itself
and once again serve its original purpose.
Les Romhanyi is an SEO specialist with many years
experience placing websites at the top of all major search engines. Big
Juice Media is a Sports Betting Marketing company based in Canada.
Les Romhanyi may be contacted at http://www.bigjuicemedia.com
or les@bigjuicemedia.com
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