What
Rich Internet Marketers Know That You Don't
by Willie Crawford
Thirty years ago, I sold information via small
classified ads in "ad-sheets" on how to make money teaching others how
to make money. We sent out these packets of flyers called "Big Mails."
We sent them to people who answered out ads and sent us the postage or
a self-addressed stamped envelope.
One of the most prevalent plans back then sold for
$1. It offered to teach you how to make one hundred dollars a day
stuffing envelopes. This plan cost you a dollar plus a self-addressed
stamped envelope. When someone responded to your ad, you sent them a
sheet of paper telling them to run the same ad and do the same things
that you were doing. You also included flyers for other brilliant plans
in the envelope :-)
Fast forward 25 years, and I found myself in that
same world transposed online.
They were the same because in both cases I found
myself in a world where there were tens of thousands of people offering
to sell others information on how to finally break free of the rat-race
and create their own outrageously profitable businesses.
They were the same, because in both cases, most of
the people marketing this information had never achieved any major
success at what they were teaching.
However, things turned out drastically different
for me the second time around. I was actually able to achieve my goals,
and I'd like to share with you how and why that happened. I'd like to
share with you, some of my major discoveries.
First, the how and why...
The how is that a small voice in my head said,
"What you're currently doing is insane!" The incestuous marketing of
"plans" that we're all "pitching" to each other just has us all
"running around in circles." That small voice, that you hear too, said,
"This is not the answer, so where is it."
Unlike many, I listened to that voice, stepped
back, and looked around for those who appeared to have discovered "the
answer." Then I made a point of studying and analyzing everything they
did. I read all that they wrote. I attended live events to meet, listen
to, and question them. Most importantly, I used my own power of
observation to SEE who was "walking the walk," and who just "talked a
good story, but wasn't there yet".
I very quickly discovered that those who had
uncovered some part of the real secret CHARGED you for teaching it to
you. They had hundreds of people clamoring to be taught or given a
helping hand. So they used their consulting fees to see who was serious
AND as a means of allocating their most valuable asset - their time. So
I became willing to pay for the guidance of those who could really
teach me.
One of the first things I was taught was that I
needed a radical shift in my belief system of what IS possible. Our
belief of what we can accomplish is framed by what relatives and those
around us have done. We need to frame it in terms of what those who
have accomplished much more have done.
That re-framing occurred as I talked to online
millionaires and saw how they actually viewed the world and interacted
with it. My mentors and coaches had me feed my mind information and
proof of what was possible. They had me totally saturate myself in the
material, to the extent that even now I listen to it on my MP3 player
while out jogging... it takes my mind off of the pain :-)
Here's the most significant discovery I made about
what's happening in the online world... The real money online is being
made by those selling real world products that solve problems.
The real money online is being made by those who
educate their markets and then make it easy for them to buy. That's the
most effective sales technique. Teach them and in the process bring
them to the conclusion that your product is the only logical choice.
It's a FACT that people use the Internet to
research topics of interest and to comparison shop. Then they often buy
the item that they've researched offline. If your website is the one
that educates them, and helps make the research easy, they'll flock to
your website. It's that simple. While there, they may purchase the item
of interest from you :-)
Another point that many online marketers are
really missing is that people go online to buy ordinary tangible
things! When one of my friend bought an motorhome (sight-unseen) over
Ebay, that shocked me. When I heard that over 5 BILLION dollars worth
of vehicles are sold over Ebay annually, that enlightened me.
People love to shop, and they get tremendous
pleasure out of buying things for themselves and their loved ones.
Offer them what they're looking for and they'll purchase it from your
website. They purchase everything from cars and clothing, to computers
and software, to books, to pet supplies, to vitamins and supplements,
to flowers, and even houses over the Internet. If you're offering these
items, in the right way, you will do very well!
If you need proof of what I have just stated, read
the book, Success Alert. It was written by my friend, John Evans, who
interviewed over 60 people making up to eighteen million a year doing
just what I described. Grab a copy today and devote an evening to
absorbing the knowledge and business wisdom contained within these
in-depth interviews. Get a copy from: ==> http://Success-Alert.com
The very powerful examples in this book will make
a believer out of many. They will show you how people are quietly
making millions providing people with tangible products that they WANT.
This book won't totally solve the problem for
everyone. There will still be those who will say, "Yeah, they did it,
but I can't." Some even go as far as to imply that God doesn't want
them to succeed in a big way. They believe that they are intended to
suffer and never break out of the struggle.
Listen - we live in a world of unimagined riches!
There is more than enough to go around. What keeps most of us from
getting those things we want is that we aren't open to receiving them.
I don't want to get mystical or anything, but every major religion, and
way of thinking in the world, teaches that if you ask you will receive.
There's just a correct way of asking that we often don't understand.
A good course for drastically shifting your
thinking of what you CAN accomplish and what this world will give you
is by Dr. Robert Anthony. This couse was life-changing enough that I
devoted a full week exclusively to studying it when I first discovered
it. Grab a copy, and begin to understand many things in a totally
different light by visiting: ==> http://eliteinnercircle.com/reports/c/6E
So... it takes offering the right
products...things that people want. It also takes believing that you
can do it enough to really go for it. For many of us, it also takes
proof... we need to see examples of people doing it.
All of these are right before you. That's why I
needed to have this talk with you. I'm a little confused at to why so
many refuse to see what is so obvious. I'm a little confused, but not
totally confused. I acknowledge that some people "deep down inside"
don't want success. They're afraid of it, or don't believe that they
deserve it.
If you want to know how to actually build a
thriving online business, I've just revealed it to you. I speak with
numerous shining examples of those doing it EVERY week. They share with
me things that I can probably never share with you directly. I treasure
their confidence and that's a part of why they open up to me so. I've
probably already shared too much... we'll see if THEY stop talking to
me :-)
--------------------------------------------
Willie Crawford consults with some of the most
successful direct marketers on the Internet. Grab a copy of the
somewhat controversial ebook that he considers required reading for all
his clients at: http://WhyJerksWin.com
Willie Crawford may be contacted at http://WillieCrawford.com
or willie@williecrawford.com
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