Seven
Secrets For A Better Website
by Anne Ahira
Seven Secrets For A Better Website
Have you ever wondered why it is that some web
sites enjoy super success while many others fail miserably? Below are
seven secrets to help you make YOUR site one of the winners!
1. SPEED
Several studies indicate, that you have only 10 to
30 seconds to capture visitor's attention. If your site is slow to
open, your customer will likely lose patience and close the window. And
that means bye.. bye..to your site! Worse..no sale.
Solution: Avoid having too much animation in your
site. Compress the image files and host your site with a good hosting
company.
2. Website Design
Remember you have only 10 to 30 seconds to capture
visitor's attention. So website design is very important. Most people
judge something on their first look! When visitors come to your site,
they will see the reflection of YOU. Be certain they will like what
they see.
Make your site comfortable to look at. Be
consistent with the feel and design. Don't use bright colors that jolt
the eye and senses. Use a text that is easy to read. Better yet, put a
really great picture of yourself on your site. Let your visitors know
who they are dealing with, and show them that there is a real human
behind the website!
Did my picture capture your attention the first
time you visited my website? I hope so. I hope you could see that I was
a real, geniune, caring person that you would feel comfortable doing
business with. :-)
3. Focus Your Site
Make sure to focus your website on the intended
goal. This will help you to target your market easily. For example, if
you are interested in a car selling business, most of the contents of
your site will naturally be about cars. For instance, your topics could
be; My Car Collection, Tips for Buying A Good Car, Millenium Cars, The
Secrets of Washing a Car, etc..! :-)
Car Lovers will enjoy visiting your site, because
you give them exciting information about a topic they are personally
interested in.
When you have laser focus, and great contents,
this will create happy customers coming back to your site again and
again. This makes it possible for you to repeatedly offer them new
sales items to purchase from your site!
Don't clutter your site with too many unrelated
products. When you have more than one or two unrelated products, make a
unique page for each instead of putting them all on the same page. And
do it with some style and thought. Your customers will not appreciate
feeling that they have been tricked with an unworthy product.
4. Keywords Density
Many site owners ignore or are ignorant about the
importance of Keywords. I have found sites which don't have any
keywords at all. This is death for a website! A Good keyword density
will help your site listing in search engines!
Remember, 90% of web surfers find what they want
by typing in the search engines. So design your site to maximize the
placement. Focus on your keywords. Utilize the meta tags keywords,
description and title.
If you have no idea what I am talking about or if
you don't know how to use HTML code, please, find someone who does or
purchase a few good books (I can suggest one or two). I know this may
sound terribly confusing but it is one of the most crucial things
needed to build a better more successful website.
5. Simple Navigation
Make your site navigation easy. If the customers
find it hard navigating your site to find what they want, they will go
elsewhere. So, limit the choices, and make the sales process
uncomplicated.
6. Make Payment Easy
If you sell a product, offer your customer a
variety of payment methods. If your site does not offer a credit card,
you are hurting your business...get one right now. You can set up a
merchant account such as ClickBank, or use one of the many credit card
clearing companies. Take checks online. Provide an address for those
who prefer to pay by cash, check, or money order. and provide them with
a guarantee.
Make the payment process obvious, easy to access
and intuitive to use.
7. Credibility Is Vital
Your professional website design will not sell, if
the customers don't trust you! So, provide legitimate contact
information online. Your email address, mailing address, phone number
and a fax number, if applicable. If you are reluctant to give this
information to your customers, why should they trust, or buy from you?
Having your own domain name is also very vital for
your credibilty. It will make you look more professional. Choose a
domain name that easy to remember and suitable for your business.
Putting testimonials from happy customers is one
of the best way to improve your credibilty. When the customer can read
what other people say about your service, they will be more inclined to
trust you!
Applying the seven secrets above probably will not
make your site become as famous as Amazon or Yahoo overnight! But..If
they are applied correctly and included into an overall website design
and marketing campaign, you will see great improvement to your site's
traffic and sales!
Anne Ahira may be contacted at http://www.thebestaffiliate.com
or imelda@asianbrain.com
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