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VEGAS-PASSPORT: The Definitive Vegas VIP Nightlife Access Credential

Creative and Novel Nightlife Marketing Product Takes Las Vegas Nightlife Industry by Storm

"Vegas’s ONLY "Multi-Property VIP Nightclub Access Pass"

Breeze past the line, cut the velvet rope…into the party…Get treated like a Vegas Insider, and share in promotional specials for tons of nightlife-based products with the Vegas-Passport.

Las Vegas, NV - June 24, 2004 /Xpress Press/ - Once again, competition has proven to be the mother of creative genius. Vegas-Passport, LLC has created Vegas-Passport, the Valley’s first and only stand-alone, multi-venue promotional item. This beautifully produced folio contains and displays hundreds of dollars worth of values (nearly $1000 ) including:

- Complimentary & VIP Admission/Access to OVER 12 of Vegas’ hottest nightlife destinations

- Drink and dining specials and giveaways

- Special product and event promotions

- Entertainment- and nightlife-related discounts and offerings

- Promotional SWAG and gifts

- Vegas-Passport Nightclub and Dining Reviews & Suggestions

- "Helpful Hints" Nightlife and nightclub tips to make the most of a Vegas night out!

Offerings and participating nightclub/venues “Partners” can be seen at http://www.vegas-passport.com

Vegas’s nightlife and entertainment industry is second only to casino gaming in its level of competition. This fierce competition has given rise to many creative marketing programs and products, but none like Vegas-Passport. This promotional tool was created after two years of research into the Las Vegas nightlife market, resulting in a “ best-of-breed” final product. Other multi-venue passes have been tried, but they offered little or no marketing value to the nightlife business. Vegas-Passport offers clubs and other businesses major exposure and promotion in the form of flyers, postcards and passes in high-gloss, high-quality printed pieces all displayed in a unique folio. Vegas-Passport’s design provides businesses with the opportunity to display themselves in manners limited only by their imagination. Vegas-Passport encourages their nightlife “Passport Partners” to get as creative with their offerings as they can.

Vegas-Passport has two key objectives:

Give Vegas visitors an extremely high value-to-cost promotional product which caters to their appetite for Vegas nightlife.

Give local entertainment and nightlife businesses a novel, effective and attractive marketing program and vehicle which effectively target their customer base.

Vegas-Passport not only holds printed materials, but can also hold objects like CDs and other promotional swag to give sponsors and partners even more exposure in a creative way. Vegas-Passport along with RED SQUARE (Restaurant Nightclub), Patron Tequila, Hpnotiq, and world renowned DJ, Mike Fuller “DJ FUNKLER,” have produced a new promotional music CD found in newly released Vegas-Passports. A “release” party is planned on June 28th @ the exclusive "Foundation Room" (House of Blues Private Club) at Mandalay Bay Resort & Casino.

Vegas-Passports are offered in limited quantities weekly, and can be purchased directly through the website: http://www.vegas-passport.com. Distribution partnerships are currently being developed with some of the some of the world’s largest web-based travel and companies as well as a very prominent international men’s magazine!

Qualified companies and individuals are welcome to contact Vegas-Passport for distribution opportunities or to join the Vegas-Passport “family” of participating nightclub and nightlife-based products or services.

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